Apples are good for Health!

Which is, till now, the best Investment for Value Finance Portfolio? It has been Apple for last 8 months.
Why have we had invested into this beloved (and hated by someone) company?
There is a list of characteristics of Apple that makes it fitting our typical “check before investing list”.

-First of all, Apple is a status symbol, is a magic brand with an huge value in terms of appeal, goodwill, brand impact that makes it a fortress with an wide spread of in-love-customers. In this, we find a lot of things in common with another of our investment: LVMH.
The value of the brand, all over the world, with an increasing number of customers in historical market (US, EU and Japan) and huge potential in fast growing countries markets is a great plus to invest in this company.

-Next Point: the management. Steve Jobs is the master, the oracle of the Silicon Valley. His ideas have changed the high tech vision: the Mac computer, the iPod, iTunes, iPhons are object that mixing Brand, Technologies and sex appeal design turned into gold every Jobs’ move. Of course, this is a problem too. We’ve seen that Apple without Jobs was ready for bankruptcy into the dark period and we’ve seen that if Jobs doesn’t look very fine into video presentation the stocks fell down, but by the way, we strongly believe that Jobs and Apple will astonish the high tech world for many years in future.

The magic atmosphere that bound Apple’s world is the key to invest in this company.
In next post we’ll discover the details of the financial statements and we’ll discover other extremely positive Apple’s characteristics!!